Free geo redirect tool: five free routes, what each limits and when to pay

Free geo redirect tools and their limits

A country-only geo redirect can be free: If-So (250 geo sessions a month), Geo Controller (500 lookups a day) or Advanced GeoIP Redirect on WordPress, Cloudflare's Free plan on a site that runs through Cloudflare, or MaxMind's GeoLite on your own server.

Geo Targetly has no free plan: its Dev plan costs $12 a month billed monthly for 1,000 pageviews a month on the standard price list ($14 in a live price test), as read on October 30, 2026, after a 14-day trial with no card.

A free route still costs setup time; the server route also needs someone to enable the nginx module and keep the database current. The Geo Targetly button below leads to its site, where the 14-day trial starts.

Free on WordPress: If-So, Geo Controller and Advanced GeoIP Redirect

If-So includes geo redirects in its free version, and its geolocation add-on requires the free If-So core plugin. A geo session is one visit, which ends when the visitor closes the browser or after 25 minutes of inactivity.

Geo Controller's standard allowance is up to 500 lookups a day, and its listing says it relies on an external API for IP lookup data. Advanced GeoIP Redirect's free version redirects by country only, with MaxMind's GeoLite database, a choice of 301 or 302 and unlimited rules. The geo redirect WordPress plugin page compares the redirect plugins.

Free off WordPress: Cloudflare and GeoLite

Cloudflare's Free plan holds 10 Single Redirects rules, matched on a country field, and redirect rules only work on traffic proxied through Cloudflare. The state field needs a Business or Enterprise plan. Cloudflare redirect by country has the setup steps.

MaxMind's GeoLite is free with an account and runs behind nginx or Apache on your own server. MaxMind says the free GeoLite City is considerably less accurate than its paid GeoIP City data and is not recommended for commercial use cases.

When a free route stops being enough

Each free route ends at the limit in the table: country-only rules, 10 Cloudflare rules without the state field, 250 If-So geo sessions or 500 Geo Controller lookups a day.

A non-WordPress site that outgrows those limits, or needs state and city rules and banners on one script, is where Geo Targetly fits. It is not free, but its 14-day trial lets a site test paid rules with no card, and its pricing page says no refunds are provided. Paid routes are priced in best geo targeting tools.